ABOUT

ALEGRA, meaning Joy in Spanish, was born out of the desire to celebrate the richness of the Latin American culture and heritage.

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Bianca Boez. Rivera, born in Amsterdam and proud of her Peruvian latinidad, brings carefully curated luxury to Europe, by helping independent conscious Latin American creative entrepreneurs gain exposure to expand into European markets. 

 

Rooted in positive luxury, fine craftsmanship and preservation of cultural heritage, ALEGRA aims to become an inspirational change-maker.

A community of Latin American cultural admirers that invest in ethical and sustainable pieces, allowing independent, conscious, creative entrepreneurs, gain equitable access to showcase and retail their designs.

Continue to our collective for a selection of brands we represent and follow our socials for additional inspiration in Art, Design, Fashion and Lifestyle.

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PRESS

FEM-START

Vogue MX

Het Parool

Equals

Harper's Bazaar NL

Marie Claire NL

Fashion United UK

Millionair Magazine UK
Glamour HU
Fashion United ES​

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TOP 10 finalist Marie Claire Starters Award 2024

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Bianca Boezewink